Repositioning and expansion of Founders Hall, a retail destination in the global headquarters bulding of Bank of America including the addition of Ritz Carlton.
TerreMark as the retail strategist, advised owners to create a power-shopping destination for daytime consumers.
- LOCATION: Charlotte, North Carolina
- SCOPE: Retail Strategy, Repositioning, and Economic Analysis
- CLIENT: Bank Of America
- PROJECT TEAM: Terremark Partners
Reposition an obsolete mall into a unique urban development
- Changing demographics
- New Ritz Carlton Hotel attached to Founders Hall