Featured Project

Bank of America

Charlotte, N.C.

Read Details

Ballston Quarter, an 800,000 square foot mixed use re-development in Arlington, Virginia owned by Forest City Enterprises and NREA.

TerreMark as the retail strategist, advised owners to create a new open air, downtown retail environment to maximize the real estate value by creating “street retail” and fulfilling a niche void of hip street fashion, food & beverage and services. The strategy is currently being executed.

  • LOCATION: Arlington, Virginia
  • SCOPE: Retail Strategy, Repositioning, and Economic Analysis
  • CLIENT: Forest City Enterprises
  • PROJECT TEAM: Cooper Cary, Terremark Partners

PURPOSE:

Reposition an obsolete mall into a unique urban street front development

GUIDING PRINCIPLES

  • Changing demographics
  • Hip street retail and entertainment
  • Epicurean Focused
  • Nulla suscipit enim nisi, quis suscipit quam tincidunt ut.