Featured Project

The Astor Block

New Orleans, La.

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The historic Astor Block at the corner of Bourbon Street and Canal Street

Terremark was retained by Starwood Capital to create a strategy to upgrade street appeal and value enhancement. Starwoods desire to improve the streetfront and provide a better presence for the hotel quest was primary. Terremark devised a strategy by determining a niche that would achieve both objectives. Terremark was requested to execute its strategy.

The strategy included  the replacement of a 20 year gift shop with True Religions first flag ship store in the U.S.  MAC Cosmetics and additional speciality retail. Terremark was retained by Starwood Capital to develop a repositioning strategy. The request was to increase value and update the street image to enhance capitalization rates. Terremark outlined a strategy and was requested to execute the strategy.

  • Increased street value
  • increased capitalization rates for Starwood’s hospitality portfolio

CLIENT: Starwood Capital

PROJECT TEAM: Terremark Partners

GUIDING PRINCIPLES

LOCATION: New Orleans, La.

SCOPE: Retail Strategy, Repositioning, and Economic Analysis

    • Changing demographics
    • Street retail and entertainment