The redevelopment of the former Pabst Brewery in downtown Milwaukee, utilizing 17 historic buildings with entertainment, retail, residential and office space.
Total project: 1.1 million SF
Retail strategy: Capitalize on an untapped niche for a regional dining and entertainment.
TerreMark provided the retail study identifying the retail niche, square footage, placement, strategy and ongoing planning.
Research Retail Strategy Retail planning Marketing Leasing
TerreMark Partners, WISPARKLLC,
The Ferchill Group, Epstein Uhen Architects, Sandvick Architects