The redevelopment of the former Pabst Brewery in downtown Milwaukee, utilizing 17 historic buildings with entertainment, retail, residential and office space.
Total project: 1.1 million SF
Retail strategy: Capitalize on an untapped niche for a regional dining and entertainment.
TerreMark provided the retail study identifying the retail niche, square footage, placement, strategy and ongoing planning.
Research Retail Strategy Retail planning Marketing Leasing
Ballston Quarter, an 800,000 square foot mixed use re-development in Arlington, Virginia owned by Forest City Enterprises and NREA.
TerreMark as the retail strategist, advised owners to create a new open air, downtown retail environment to maximize the real estate value by creating “street retail” and fulfilling a niche void of hip street fashion, food & beverage and services. The strategy is currently being executed.
- LOCATION: Arlington, Virginia
- SCOPE: Retail Strategy, Repositioning, and Economic Analysis
- CLIENT: Forest City Enterprises
- PROJECT TEAM: Cooper Cary, Terremark Partners
Reposition an obsolete mall into a unique urban street front development
- Changing demographics
- Hip street retail and entertainment
- Epicurean Focused
TerreMark Partners, WISPARKLLC,
The Ferchill Group, Epstein Uhen Architects, Sandvick Architects