Featured Project

Pabst City

Milwaukee, Wi.

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The redevelopment of the former Pabst Brewery in downtown Milwaukee, utilizing 17 historic buildings with entertainment, retail, residential and office space.

METRICS

Total project: 1.1 million SF

Retail strategy: Capitalize on an untapped niche for a regional dining and entertainment.

ROLE
TerreMark provided the retail study identifying the retail niche, square footage, placement, strategy and ongoing planning.
Research Retail Strategy Retail planning Marketing Leasing

Ballston Quarter, an 800,000 square foot mixed use re-development in Arlington, Virginia owned by Forest City Enterprises and NREA.

TerreMark as the retail strategist, advised owners to create a new open air, downtown retail environment to maximize the real estate value by creating “street retail” and fulfilling a niche void of hip street fashion, food & beverage and services. The strategy is currently being executed.

  • LOCATION: Arlington, Virginia
  • SCOPE: Retail Strategy, Repositioning, and Economic Analysis
  • CLIENT: Forest City Enterprises
  • PROJECT TEAM: Cooper Cary, Terremark Partners

PURPOSE:

Reposition an obsolete mall into a unique urban street front development

GUIDING PRINCIPLES

  • Changing demographics
  • Hip street retail and entertainment
  • Epicurean Focused

TEAM
TerreMark Partners, WISPARKLLC,
The Ferchill Group, Epstein Uhen Architects, Sandvick Architects