Featured Project
Featured Project

California’s Great America

Santa Clara, Ca.

Read Details

Cedar Fairs vision:

To create fun that’s larger than life, producing enduring family and social connections.

TerreMark as the retail strategist, advised owners to create a new open air, downtown retail environment to maximize the real estate value by creating “street retail” and fulfilling a niche void of hip street fashion, food & beverage and services. The strategy is currently being executed.

  • LOCATION: Arlington, Virginia
  • SCOPE: Retail Strategy, Repositioning, and Economic Analysis
  • CLIENT: Forest City Enterprises
  • PROJECT TEAM: Cooper Cary, Terremark Partners

PURPOSE:

Reposition an obsolete mall into a unique urban street front development

GUIDING PRINCIPLES

  • Changing demographics
  • Hip street retail and entertainment
  • Epicurean Focused

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